![]() ![]() In the video, Gatorade uses ethos, logos and pathos to persuade viewers to buy their product by using the popular icon Michael Jordan and his slogan “Be like Mike” to show what the consumers can do when fueled by Gatorade. Gatorade wanted to capitalize on Michael Jordan’s success following the flu game. After Jordan’s big performance, Gatorade decides to use Jordan in their company commercial. Gatorade has been a huge part of sports even in this day in time and considered one of the bestselling soft drinks. ![]() Gatorade is a sports-themed beverage and food products, built around its signature line of sports drinks. ![]() Greatly aiding these efforts was Gatorade, which he gulped down during every single timeout or other break in the action. Michael Jordan’s famous “Flu Game” from the 1997 Finals was night to remember as he battled through severe dehydration to play 44 minutes and score 38 points, grab seven rebounds, and hand out five assists. ![]()
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